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Class / Description Sections
  Start Date End Date Days Start Time End Time Location
VBUS 014 - Introduction to Mobile and Social Media Tools
Provides instruction on how to incorporate social networks and mobile technology in a business environment utilizing applications and tools such as LinkedIn, Facebook, Twitter, Wikis, and blogs.
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VBUS 150 - Introduction to Digital Marketing
This class is an introduction to the use of digital marketing methods to research market conditions in local, regional, or national areas, and to gather information to determine potential sales of a product or service. Students will learn how to use marketing tools to gather and analyze information on competitors, prices, and sales.
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VBUS 152 - Intro to Digital Marketing Analysis
This class is an introduction to the theory and practice of digital marketing analytics. Students will explore the theory of web analytics and how they are used in real-world business situations. An emphasis is placed on identifying the appropriate analytics tools to collect,analyze, and visualize data from the web, using that data to make decisions that impact an organization, its stakeholders, and its customers.
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